About Us

Rooted in Culture. Driven by Creativity. Powered by Community.

Based in and proudly serving Southern Arizona and tribal communities, I'Itoi Entertainment is committed to uplifting voices, honoring traditions, and delivering unforgettable experiences.

At I'Itoi Entertainment, we believe every event tells a story—and we’re here to help you tell yours with impact, intention, and heart.

Our history

Founded by Pedro Salas, a seasoned live event professional and proud member of the Tohono O’odham Nation, I'Itoi Entertainment is more than an event company. We're a creative hub where Indigenous traditions meet modern production. Our name honors I'itoi, the Elder Brother spirit, who inspires us to lead with purpose, protect our communities, and celebrate our roots.

Our experience

With deep experience in lighting design, stage production, and event planning, Pedro and his team bring a unique blend of professionalism and cultural sensitivity to every project. Whether we're producing a music festival, coordinating a community gathering, or creating branded media, we approach each task with creativity, respect, and precision.